DESIGN RESEARCHER & PRODUCT DESIGNER
Blending behavioral insights, intelligent systems, and business strategy to shape tax & fintech experiences
I specialize in uncovering user motivations, mapping friction points, and transforming qualitative research into clear product opportunities.
Recently contributed to QuickBooks Research, Tax Client Report Features, and AI friction-point testing for intelligent routing systems.
Career Achievements
HOURS OF DESIGN RESEARCH CONTRIBUTIONS
40+
insights into actionable opportunities
50+
ROA on research-driven content decisions
16x
years multidisciplinary design experience
7
value-TO-compensation RATIO
10:1
employer SAVINGS per process improvements performed (ANNUALLY)
$213,600+
department cross-function ProducTIVITY IMPROVEMENTS
32%
Products Managed
456
Projects
To-do List
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Step 1
Email designsbynab@gmail.com
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Step 2
Schedule a phone call
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Step 3
Arrange a virtual or in-person meeting
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Step 4
Align on the project scope with Natalie
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Step 5
Create impactful products that benefit all stakeholders
Sales Overview For 2025 (Amazon Storefront Earnings and Projections)
Additional revenue stream created for a firm. Storefront successfully designed, built, and launched within a week in February 2025. No ad spend budgeted until August 2024; sales were primarily generated from organic traffic and process improvements.
Revenue Sources Managed
Distributors Amazon Store Site Shop Referrals